“For labour advocates, the Brilliant Alliance workers’ successful campaign offers a template for other cases both in Thailand and overseas.

Following the factory’s closure, hundreds of civil society organisations became involved in a global campaign that called on consumers to hold the brands accountable.

Sarah Newell, a representative of the Pay Your Workers campaign, believes consumer pressure motivated Victoria’s Secret to finance the workers’ settlement.

“It is easier than ever to get consumers and people in America and Europe to understand exactly what’s going on and to feel like they have a stake in the problem, that the brands they purchase from should take action on a problem,” Newell told Al Jazeera.

“If a brand calls themself a leader for women, it’s going to cause people to look more closely at the things they do to women.”