The Coalition of Immokalee Workers’ (CIW) Gerardo Reyes and Greg Asbed delivered a wide-ranging TEDMED talk on a movement and a model “with the potential to spark a 21st century human rights revolution.”

In addition to covering the current labor landscape farmworkers are subjected to in the United States, Asbed and Reyes’ talk maps out the 25-year history of the CIW’s efforts to address that exploitation from its base in Immokalee, Florida; the proven success of the Fair Food Program in ending decades of human rights abuse for thousands of workers; and the tremendous potential of the broader Worker-driven Social Responsibility model to shift power from corporations at the top of supply chains to workers at the bottom.